Buyer focused SEO keywords
Internet users who are online to purchase products fall under various categories. Initially they are searching for features of the product, latter for availability and pricing. There are at times the customer is not in search for a single product but is trying to figure out which suits his or her needs among the available options on market.
Framing keywords based on this mindset of the customer will help in getting better ranking for your website and reach the potential customer.
Let us take some examples to consider how the evolution of customer mindset happens. For example the customer is in look for bridal dresses, they do not go straight into to any particular brand or type they initially start with just the words bridal wears.
Latter on further research they may figure out the type of dress to choose and even now the customer may not have figured out the brand and other details
Next is the stage where the user goes for product research and is interested in a particular brand or material of the dress. This is the stage of product information.
Make sure you know these buyer keywords some of the obvious examples are free shipping, coupon, guarantee, discounts etc.
There are many keyword research tools the most primary one is Google auto-complete that most people overlook. When you type in something Google gives you suggestion these are actually most searched words by people. The other famous tool is Ubersuggest. If you give a keyword the tools gives you related words
How To Succeed In Local SEO
Store Locator is the foundation of SEO and face of the brand in this mobile era. It is not a simple directory with address lits but this serves as a guide for the consumer to locate the closest store.
It is integrated with the social networks and Ibable search page and each page follows the unique community the page serves.
Each page per store locator will be having two hosting options. You can create a sub domain which will be in the format locator.brand.com/santamonica or subdirectory in the format brand.com/locator/santamonica.
Location data structure:
The store locator should host’location data of record’ for a brand, which means that it is the most accurate set of data for that brand’s store. The geocode for each location should be set manually over the building and the address and contact information can be updated on a weekly basis. After this has been fixed, the data will be synchronised to more than 100 directories like Facebook and bing in a regular basis. Finally the listings and these third party pages will be linked to appropriate store locator page.
Be active on social media:
Publish your contents on social media platforms like Twitter, Facebook, Instagram and related to zonaid get more publicity. Many social activities like share, likes, comments, ratings and review will help to gain the popularity of a website location among all local ecosystems.
The most popular channels of the local ecosystem is Facebook,Yelp and google+ which shows the ratings and reviews. First of all, in multiple location brands it needs a way to corporate all of this content in real with the capability to filter the reviews in store level. Then they need to engage by giving response to a negative review or by liking a positive review, that help the customer to understand that the brand is listening.
Once the ecosystem is all set,the brands can get good results through paid media in Facebook and Google. Facebook local awareness ad object is the best method as these are unique and turn on traffic to the particular location through ’Get Directions’.